Building America, The Washington Post
Art directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 1.5 million views across social platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series. *case study in progress
Art directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 1.5 million views across social platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series. *case study in progress
App Marketing Refresh, The Washington Post
Led a refresh of The Washington Post’s app marketing across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
*case study in progress
Led a refresh of The Washington Post’s app marketing across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
*case study in progress
At The Times, The New York Times
A full redesign of At The Times, the employee site at The New York Times.
A full redesign of At The Times, the employee site at The New York Times.
Take Our Kids to Work Day,
The New York Times
A program for children in grades 2-7 to visit the NYC headquarters and experience a window into what it is like to work at the Times. Illustrations by Mathieu Labrecque. Event photography by Aaron Laserna.
The New York Times
A program for children in grades 2-7 to visit the NYC headquarters and experience a window into what it is like to work at the Times. Illustrations by Mathieu Labrecque. Event photography by Aaron Laserna.
Internal Storytelling and Campagins, The New York Times
Art Direction for veraious internal storytelling and campaigns at The New York Times, including photography, illustration, and identity design.
Art Direction for veraious internal storytelling and campaigns at The New York Times, including photography, illustration, and identity design.
