Building America Summit
The Washington Post
Creative directed and designed the identity for a brand platform anchored by a live summit, extending across paid media, live experience, and a 12-episode video series. Built around a flexible grid referencing scaffolding and a country under construction, the visual system scaled across a wide range of surfaces and formats.
The Washington Post
Creative directed and designed the identity for a brand platform anchored by a live summit, extending across paid media, live experience, and a 12-episode video series. Built around a flexible grid referencing scaffolding and a country under construction, the visual system scaled across a wide range of surfaces and formats.
App Marketing Refresh
The Washington Post
Led the refresh of The Washington Post's app marketing creative across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
The Washington Post
Led the refresh of The Washington Post's app marketing creative across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
At The Times
The New York Times
Led design for the redesign of The New York Times employee site, a two-year initiative to create a digital home for 5,000+ staff in a hybrid work environment. The new site serves as the central hub for company-wide information, resources, and culture, recognized with the Publisher's Award.
The New York Times
Led design for the redesign of The New York Times employee site, a two-year initiative to create a digital home for 5,000+ staff in a hybrid work environment. The new site serves as the central hub for company-wide information, resources, and culture, recognized with the Publisher's Award.
Subscription Marketing Campaigns
The Washington Post
Designed a series of subscription campaigns across paid social, display, email, and video in six global markets. Case study in progress.
The Washington Post
Designed a series of subscription campaigns across paid social, display, email, and video in six global markets. Case study in progress.
Take Our Kids to Work Day
The New York Times
Designed the visual identity for Take Our Kids to Work Day at The New York Times, a flexible system spanning signage, print, and digital, built around Karnak Medium and a commissioned illustration system by Mathieu Labrecque.
The New York Times
Designed the visual identity for Take Our Kids to Work Day at The New York Times, a flexible system spanning signage, print, and digital, built around Karnak Medium and a commissioned illustration system by Mathieu Labrecque.
