Building America, The Washington Post
Led the creative identity for a brand platform anchored by a live summit that generated $3M in revenue. Designed around a scaffolding motif, the visual system referenced progress and a country under construction. The identity scaled across live events, paid media, newrsoom coverage, and an upcoming 12-episode vodcast.
*case study in progress
Led the creative identity for a brand platform anchored by a live summit that generated $3M in revenue. Designed around a scaffolding motif, the visual system referenced progress and a country under construction. The identity scaled across live events, paid media, newrsoom coverage, and an upcoming 12-episode vodcast.
*case study in progress
App Marketing Refresh, The Washington Post
Art directed a marketing refresh for The Washington Post App across the App Store, Google Play, and paid media, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive installs and subscriptions.
*case study in progress
Art directed a marketing refresh for The Washington Post App across the App Store, Google Play, and paid media, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive installs and subscriptions.
*case study in progress
At The Times, The New York Times
A full redesign of At The Times, the employee site at The New York Times.
A full redesign of At The Times, the employee site at The New York Times.
Take Our Kids to Work Day,
The New York Times
A program for children in grades 2-7 to visit the NYC headquarters and experience a window into what it is like to work at the Times. Illustrations by Mathieu Labrecque. Event photography by Aaron Laserna.
The New York Times
A program for children in grades 2-7 to visit the NYC headquarters and experience a window into what it is like to work at the Times. Illustrations by Mathieu Labrecque. Event photography by Aaron Laserna.
Internal Email Newletters, The New York Times
Resigned the internal email newsletters at The Times, leveraging a new platform that integrated our visual system and strategy and offered analytics. Supported a wide variety of partners with templates, training materials, and assets.
Resigned the internal email newsletters at The Times, leveraging a new platform that integrated our visual system and strategy and offered analytics. Supported a wide variety of partners with templates, training materials, and assets.
