Building America Summit
The Washington Post
Creative directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 5 million views across platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series.
The Washington Post
Creative directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 5 million views across platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series.
Team
All creative for this project was lead by the Brand Creative Studio at The Washington Post.
Creative Direction: Will Mianecki
Design: Ana Vincent, Camille Rapay, Latrell Mathewson
Motion: Aanvik Singh
Head of Brand: Tova Diamond
All creative for this project was lead by the Brand Creative Studio at The Washington Post.
Creative Direction: Will Mianecki
Design: Ana Vincent, Camille Rapay, Latrell Mathewson
Motion: Aanvik Singh
Head of Brand: Tova Diamond
