Fourth of July Campaign, 2026
The Washington Post
A subscription campaign for one of The Post’s biggest sales of the year, built around a refreshed message about why the journalism is worth paying for, across audiences, channels, and markets.
As part of the campaign, I led a redesign of the existing ad templates, now the team’s standard for subscription marketing. The campaign spanned 150+ assets across paid social, display, email, and video in six global markets. The best-performing ad of the sale was an animated spot that led with the journalism instead of the price, helping drive The Post’s highest subscription day and week of 2026.
The Washington Post
A subscription campaign for one of The Post’s biggest sales of the year, built around a refreshed message about why the journalism is worth paying for, across audiences, channels, and markets.
As part of the campaign, I led a redesign of the existing ad templates, now the team’s standard for subscription marketing. The campaign spanned 150+ assets across paid social, display, email, and video in six global markets. The best-performing ad of the sale was an animated spot that led with the journalism instead of the price, helping drive The Post’s highest subscription day and week of 2026.
Before the Redesign
Fourth of July Campaign, 2025
Sample creative
Fourth of July Campaign, 2025
Sample creative
After the Redesign
Fourth of July Sale, 2026
