https://willmianecki.com Will Mianecki Tue, 14 Jul 2026 21:48:56 +0000 https://willmianecki.com en https://willmianecki.com/Building-America-Homepage Tue, 01 Aug 2023 18:10:36 +0000 Will Mianecki https://willmianecki.com/Building-America-Homepage .case-study-link { text-decoration: none; } .case-study-link:hover { text-decoration: underline; } Building America Summit The Washington Post&nbsp;Creative directed and designed the identity for a brand platform anchored by a live summit, extending across paid media, live experience, and a 12-episode video series. Built around a flexible grid referencing scaffolding and a country under construction, the visual system scaled across a wide range of surfaces and formats. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b61e128f7116bb99a27006441b840b788d315b2c9fc2b9fe45d08eddf9cdd2f/App-Marketing-Refresh.jpg" data-mid="249652294" border="0" src="https://freight.cargo.site/w/1000/i/2b61e128f7116bb99a27006441b840b788d315b2c9fc2b9fe45d08eddf9cdd2f/App-Marketing-Refresh.jpg" /> https://willmianecki.com/App-Install-Homepage Fri, 19 Jun 2026 23:37:47 +0000 Will Mianecki https://willmianecki.com/App-Install-Homepage .case-study-link { text-decoration: none; } .case-study-link:hover { text-decoration: underline; } App Marketing Refresh The Washington PostLed the refresh of The Washington Post's app marketing creative across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a9e3f956927c529fb19f95dd89537aa9e04623f326d611631664a799bb461985/01.jpg" data-mid="249652345" border="0" src="https://freight.cargo.site/w/1000/i/a9e3f956927c529fb19f95dd89537aa9e04623f326d611631664a799bb461985/01.jpg" /> https://willmianecki.com/At-The-Times-Homepage Fri, 19 Jun 2026 23:05:47 +0000 Will Mianecki https://willmianecki.com/At-The-Times-Homepage At The Times The New York Times&nbsp; Led design for the redesign of The New York Times employee site, a two-year initiative to create a digital home for 5,000+ staff in a hybrid work environment. The new site serves as the central hub for company-wide information, resources, and culture, recognized with the Publisher's Award.&nbsp; <img width="2172" height="1460" width_o="2172" height_o="1460" data-src="https://freight.cargo.site/t/original/i/6e8f8c5314d81925e67fbd15f2d6bc99025480aec122d4ef7dec3aae72f6d47a/Frame-793.jpg" data-mid="249651974" border="0" src="https://freight.cargo.site/w/1000/i/6e8f8c5314d81925e67fbd15f2d6bc99025480aec122d4ef7dec3aae72f6d47a/Frame-793.jpg" /> https://willmianecki.com/Subs-Homepage Tue, 14 Jul 2026 21:48:56 +0000 Will Mianecki https://willmianecki.com/Subs-Homepage Subscription Marketing Campaigns The Washington Post&nbsp;Designed a series of subscription campaigns across paid social, display, email, and video in six global markets. Case study in progress. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/dd88acf013960235886b96dd90e4404b7aae7258a3d5edcc757d2ed7e00c356f/Subs_02.jpg" data-mid="252348124" border="0" src="https://freight.cargo.site/w/1000/i/dd88acf013960235886b96dd90e4404b7aae7258a3d5edcc757d2ed7e00c356f/Subs_02.jpg" /> https://willmianecki.com/TOKTWD-Homepage Thu, 21 Mar 2024 02:19:25 +0000 Will Mianecki https://willmianecki.com/TOKTWD-Homepage Take Our Kids to Work Day The New York Times Designed the visual identity for Take Our Kids to Work Day at The New York Times, a flexible system spanning signage, print, and digital, built around Karnak Medium and a commissioned illustration system by Mathieu Labrecque. <img width="2172" height="1460" width_o="2172" height_o="1460" data-src="https://freight.cargo.site/t/original/i/83963e1c417834f8259e5b176940af2483162aeddc412104533994a588ca7eb3/TOKTWD.gif" data-mid="207237339" border="0" src="https://freight.cargo.site/w/1000/i/83963e1c417834f8259e5b176940af2483162aeddc412104533994a588ca7eb3/TOKTWD.gif" /> https://willmianecki.com/Storytelling-and-Campaigns Tue, 01 Aug 2023 16:53:04 +0000 Will Mianecki https://willmianecki.com/Storytelling-and-Campaigns Internal Sorytelling, Newsletters, and Campaigns The New York Times&nbsp; Art Directed and designed internal storytelling, newsletters, and campaigns at The New York Times. <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/a0e740c28c5c95f64a558edb3288c3cb550ccdedfdd005ccbf3fc7d91c8df6f2/sized-for-site.gif" data-mid="189210198" border="0" src="https://freight.cargo.site/w/1000/i/a0e740c28c5c95f64a558edb3288c3cb550ccdedfdd005ccbf3fc7d91c8df6f2/sized-for-site.gif" /> https://willmianecki.com/Jettisoning-the-Frame-Digital Mon, 16 Sep 2024 14:43:31 +0000 Will Mianecki https://willmianecki.com/Jettisoning-the-Frame-Digital Jettisoning the Frame:&nbsp;Digital Component Part repository and part presentation tool, this website consists of many draggable frames, which snap into focus when expanded beyond a certain thershold and blur when compressed. <img width="2253" height="1433" width_o="2253" height_o="1433" data-src="https://freight.cargo.site/t/original/i/c5220bf2ca1b91cd241de89cddbd356ace4b47fcd6c3328cd14b9141a8a18449/Jettisoning-the-Frame_01.png" data-mid="218139375" border="0" src="https://freight.cargo.site/w/1000/i/c5220bf2ca1b91cd241de89cddbd356ace4b47fcd6c3328cd14b9141a8a18449/Jettisoning-the-Frame_01.png" /> <img width="2270" height="1480" width_o="2270" height_o="1480" data-src="https://freight.cargo.site/t/original/i/5d5bc28d079f08e9bef5656a52b75441b10970c89fef46d33231c78b4cb2e974/Screen-Shot-2024-03-20-at-11.01.03-PM.png" data-mid="218139380" border="0" src="https://freight.cargo.site/w/1000/i/5d5bc28d079f08e9bef5656a52b75441b10970c89fef46d33231c78b4cb2e974/Screen-Shot-2024-03-20-at-11.01.03-PM.png" /> <img width="2253" height="1433" width_o="2253" height_o="1433" data-src="https://freight.cargo.site/t/original/i/efd4b78b4e1a904c67481e541da546229b2f4a53935812e7c415001dab37d15f/Jettisoning-the-Frame_02.png" data-mid="218139376" border="0" src="https://freight.cargo.site/w/1000/i/efd4b78b4e1a904c67481e541da546229b2f4a53935812e7c415001dab37d15f/Jettisoning-the-Frame_02.png" /> <img width="2253" height="1433" width_o="2253" height_o="1433" data-src="https://freight.cargo.site/t/original/i/7d86a8075f970ae0a6762e1cbf241f05d8dc640e596cdf9d0a8c9cda42f0fc13/Jettisoning-the-Frame_03.png" data-mid="218139377" border="0" src="https://freight.cargo.site/w/1000/i/7d86a8075f970ae0a6762e1cbf241f05d8dc640e596cdf9d0a8c9cda42f0fc13/Jettisoning-the-Frame_03.png" /> <img width="2253" height="1433" width_o="2253" height_o="1433" data-src="https://freight.cargo.site/t/original/i/01bcdaf254466dfa6c6e8040e0a790f0ea6b170a74ff201a753e4d5d4bb5acf8/Jettisoning-the-Frame_04.png" data-mid="218139378" border="0" src="https://freight.cargo.site/w/1000/i/01bcdaf254466dfa6c6e8040e0a790f0ea6b170a74ff201a753e4d5d4bb5acf8/Jettisoning-the-Frame_04.png" /> <img width="2253" height="1433" width_o="2253" height_o="1433" data-src="https://freight.cargo.site/t/original/i/eb81b710fad1541a730c7030e7b864010aa4154a02543ecd0328c2bd1c40b28a/Jettisoning-the-Frame_05.png" data-mid="218139379" border="0" src="https://freight.cargo.site/w/1000/i/eb81b710fad1541a730c7030e7b864010aa4154a02543ecd0328c2bd1c40b28a/Jettisoning-the-Frame_05.png" /> https://willmianecki.com/Jettisoning-the-Frame Tue, 29 Aug 2023 14:36:32 +0000 Will Mianecki https://willmianecki.com/Jettisoning-the-Frame Jettisoning the Frame: Strategies for Designing at the Threshold A publication exploring systems of technological control through the lens of media infrastructure, especially undersea cables and data centers. <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/37655c27fdf3ac2b29ee7a5b05ae544564b4f984845bf613ef65d4214c57c800/JettisoningtheFrame_0001_IMG_5198.jpg" data-mid="189191663" border="0" src="https://freight.cargo.site/w/1000/i/37655c27fdf3ac2b29ee7a5b05ae544564b4f984845bf613ef65d4214c57c800/JettisoningtheFrame_0001_IMG_5198.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/b4d08ff6cdbed5cfecc81f5c72adac08aa2f76aed5891b00dc0f46f68aa321b3/JettisoningtheFrame_0007_IMG_5213.jpg" data-mid="189191670" border="0" src="https://freight.cargo.site/w/1000/i/b4d08ff6cdbed5cfecc81f5c72adac08aa2f76aed5891b00dc0f46f68aa321b3/JettisoningtheFrame_0007_IMG_5213.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/574aa02b00c8b0f0ea760fe34655c71c7af88bdd87a0d504cef38ef529131425/JettisoningtheFrame_0008_IMG_5229.jpg" data-mid="189191671" border="0" src="https://freight.cargo.site/w/1000/i/574aa02b00c8b0f0ea760fe34655c71c7af88bdd87a0d504cef38ef529131425/JettisoningtheFrame_0008_IMG_5229.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/5868f96e7a3a50f7e9d3616aaf20b549d2187d4de12c2ea4367895ef271b5b21/JettisoningtheFrame_0003_IMG_5203.jpg" data-mid="189191665" border="0" src="https://freight.cargo.site/w/1000/i/5868f96e7a3a50f7e9d3616aaf20b549d2187d4de12c2ea4367895ef271b5b21/JettisoningtheFrame_0003_IMG_5203.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/ed89a04db0690a0b4c02f04a7ce07ed95d50a7a5137e1eb69e9073a7e8c3160e/JettisoningtheFrame_0009_IMG_5252.jpg" data-mid="189191673" border="0" src="https://freight.cargo.site/w/1000/i/ed89a04db0690a0b4c02f04a7ce07ed95d50a7a5137e1eb69e9073a7e8c3160e/JettisoningtheFrame_0009_IMG_5252.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/7e848a9def29534479c5ca17b1ad8556d9b41e2a131cf60f65d00a5adccf6183/JettisoningtheFrame_0002_IMG_5200.jpg" data-mid="189191664" border="0" src="https://freight.cargo.site/w/1000/i/7e848a9def29534479c5ca17b1ad8556d9b41e2a131cf60f65d00a5adccf6183/JettisoningtheFrame_0002_IMG_5200.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/4a68c155a0fe5bd65a5463bbe1d5874d0a97217bd9a283a6548547fbc2c757fe/JettisoningtheFrame_0000_IMG_5196.jpg" data-mid="189191661" border="0" src="https://freight.cargo.site/w/1000/i/4a68c155a0fe5bd65a5463bbe1d5874d0a97217bd9a283a6548547fbc2c757fe/JettisoningtheFrame_0000_IMG_5196.jpg" /> <img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/3e55ea9a0e08c28e6032ba5e28ec4d9b80ebeda4e5890aaa5f10cfe2ea7bbe3b/JettisoningtheFrame_0004_IMG_5205.jpg" data-mid="189191666" border="0" src="https://freight.cargo.site/w/1000/i/3e55ea9a0e08c28e6032ba5e28ec4d9b80ebeda4e5890aaa5f10cfe2ea7bbe3b/JettisoningtheFrame_0004_IMG_5205.jpg" />