Building America, The Washington Post
Art directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 1.5 million views across social platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series. *case study in progress
Art directed and designed the identity for a brand platform anchored by a live summit that generated $3M in revenue, drew more than 300 attendees, attracted six major sponsors, and reached 1.5 million views across social platforms. Built around a flexible grid motif referencing scaffolding and a country under construction, the system scaled across live events, paid media, newsroom coverage, and an upcoming 12-episode video series. *case study in progress
