App Marketing Refresh, The Washington Post
Led a refresh of The Washington Post’s app marketing across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
*case study in progress
Led a refresh of The Washington Post’s app marketing across the Apple App Store, Google Play, and a paid media campaign, updating visuals and messaging to highlight new features (Ask The Post AI, Watch, Podcasts, Games) and drive app installs and subscriptions.
*case study in progress